marketing secrets and techniques to get you more business


starting a carpet cleaning business


Starting a carpet cleaning business is very inexpensive. This is one of the most in demand businesses in the world today. Companies hire carpet cleaners’ everyday to shampoo, steam clean, and sanitize their carpets. The start up cost for this business is around $1,000 or less, and it includes equipment and supplies. To get started and build up a good clientele you can start by cleaning houses and apartments. People you work with, or people you attend church with, or even parents at your child’s school are prospective customers.

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• Ask your child's teacher to put a flyer up if not, mention it at the next PTA meeting
• Put up a flyer at work in the break room
• Tell friends and family about your new business venture
• Put an ad in your local newspaper
• Place a sign in your front yard
• Send out business postcards to local businesses
• Get some business cards made up

These are just some of the ways to get your business noticed without spending a lot of money on advertising. Once you have mastered residential cleaning and have gained some reliable customers and some experience you can now move on to commercial cleaning if that is your goal. At first you may have to lease your equipment and that’s fine.

As your business grows and you make more money you can purchase the equipment you need. Second hand supplies work just as well as new supplies and plus you will be saving yourself some money. If you want new equipment you will need to budget it in when your business have accumulated enough profits to buy extra supplies.

What you may have a problem with initially is pricing. Unless, you have worked in the carpet cleaning business before, you will not know how much to charge for your services. This is where you will need to be sensible and practical and not overcharge nor undercharge. For instance, you can to charge by the hour or by the job. Consider how much time it will take you to complete each job.

The size of the carpet and the number of carpets may take a while so consider if it is more profitable to charge a flat fee or not. These are choices that you must make in advance. You should have a price list to go by as a guide. If this is a regular customer you may want to give them a special discount; however, this is up to you.

You can expand your business to other areas of carpet cleaning such as furniture upholstery cleaning, and car detailing. Once your business takes off you can hire more people to help you. Your business can be as large or as small as you want it to be.

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