How to Start a Carpet Cleaning Business
In these days of uncertain employment, owning your own business can be the best way
to insure an income. Finding a business that will always be in demand is the key. Carpet cleaning businesses will
always be needed and are relatively easy to get started.
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The first question you need to answer is what kind of clientele do you want to
work for? Homeowners? Large or small businesses? Churches? The type of clientele will determine the kind of
equipment you need and how you want to market your business. For example, a truck mounted system will work in
homes and small businesses. These systems leave the water tanks inside the work van, and just the hoses will be
taken into the client's location. For large businesses, a free standing unit is best so it can be moved easily
around the facility.
Once you have your clientele chosen, you will need to purchase equipment and
supplies. There are various types of equipment to choose from. There are dry systems that use a powder and a
special applicator. Wet systems can either be large, like the truck mounted systems, or small, like carpet
extractors. Extractors come in several sizes and are made by several companies. A janitorial supplier is a good
place to start researching equipment types and costs. Looking for used equipment at auctions and online sales
could save you thousands of dollars, provided the equipment in in good condition.
Finding a reliable supplier for your chemicals is also important. Building a
relationship with your supplier is also necessary. They are likely to get calls from their other customers,
looking for different services. If you have a good relationship with a salesperson, you're more likely to get
referrals from them.
Next, you need a marketing plan, targeted to your clientele. Postcards are
economical and practical, and are used mostly for advertising to homeowners or small businesses. There are
several online companies that offer discounts on goods and services that are targeted to homeowners and small
businesses. Advertising with them will help get your business recognized. Starting a webpage that links to
online area directories is also an easy way to advertise. Don't forget to put signs on your vehicles. Make sure
you always have a supply of business cards to hand out to potential customers.
Advertising to large companies is more difficult, unless you personally know the
decision maker or can get their name and information. Many times, mail that doesn't have a specific person
stated on the envelope gets returned to the sender. Calling the business and asking for the maintenance
department is usually the best way to find out who makes the cleaning decisions.
Owning a carpet cleaning business can be a profitable and rewarding venture, with
the right planning and decision making.
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